Case Study Two

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What's Next In Chocolate?


THE CHALLENGE

Determine The Next Big Opportunity — after dark chocolate and premium, then …???


THE SOLUTION

° Analyze the most salient trends in a variety of food and non-food categories, including fashion, art, restaurants and retail to show white space growth opportunities

° Provide an in-depth review of the entire confectionery category, including future projections about consumer attitudes, and usage behavior and retail and online environments

° Offer creative inspiration and innovative exercises to a team of 20 brand leaders as the spark to light the fire of imagination and ideation

° Create five major springboard platforms that leverage company strengths and brand-building initiatives

° Develop clearly defined "Next Big Opportunity" concepts

° Provide a client-customized strategic roadmap with pipeline plan for executing both short-term and long-term opportunities


THE RESULTS

° A strategic plan to leverage the company's position in a highly saturated market

° An energized team armed with innovative concepts to commercialize several opportunities vs. just one, exceeding the original objectives and internal benchmarks for success


CLIENT TESTIMONIAL

Joan's energy, enthusiasm, and knowledge of food science, trends, marketing, and business brings a fresh, innovative, strategic, and actionable perspective to every project she is involved in.

Director, Innovation, Fortune 500 Company

 
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