Case Study Two
What's Next In Chocolate?
° Analyze the most salient trends in a variety of food and non-food categories, including fashion, art, restaurants and retail to show white space growth opportunities
° Provide an in-depth review of the entire confectionery category, including future projections about consumer attitudes, and usage behavior and retail and online environments
° Offer creative inspiration and innovative exercises to a team of 20 brand leaders as the spark to light the fire of imagination and ideation
° Create five major springboard platforms that leverage company strengths and brand-building initiatives
° Develop clearly defined "Next Big Opportunity" concepts
° Provide a client-customized strategic roadmap with pipeline plan for executing both short-term and long-term opportunities
Joan's energy, enthusiasm, and knowledge of food science, trends, marketing, and business brings a fresh, innovative, strategic, and actionable perspective to every project she is involved in.
Director, Innovation, Fortune 500 Company